Black Swan Management, LLC

Investments and Strategies for the Future of Business

Posts Tagged strategic

Reasons Why You Should Hire A Franchise Lawyer

Oct 25

Posted by Tom Brinic in business, investing | No Comments

A contract is binding. When one signs on a contract, it cannot be broken. The terms and agreements apply.

A franchise agreement is a binding contract. It defines the obligations and rights between the franchisee and the franchisor. A franchise lawyer comes in between. He reviews the contract as well as the agreement both parties signed on.

Franchise lawyers are credible to handle unique franchise agreements. For example, duplication of the concept of a business can provide consistent services. The consistency allows franchisors to establish a brand identified to them. They can also have franchised locations that are associated through networking lead to the total reinforcing of the brand to their image.

The franchisor must be protective of its brand. It also has the power to dictate issues that is indicated in a franchise agreement. Franchise attorneys must know the legality of the conditions as presented by both parties – the franchisor and the franchisee.

The franchise lawyer’s task is to provide the consistency between the franchisor and franchisee in order to protect the brand. He also dictates the issues that are covered in the contract both parties signed.

If the franchise lawyer does not have the experience to comprehend these franchise matters, there is a tendency for the stipulations to be misinterpreted and his decisions are biased and favor the franchisor.

Therefore, you, the businessman, must have a financial lawyer you trust beside you when making investment decisions. A franchise lawyer specializes on those matters and would gladly review the franchise agreement before you sign.

A credible and well-reputed franchise lawyer separates the contract terms as well as the acceptable obligations set amidst the common practices in a relationship between the franchisor and the franchisee. He weighs out what is unusual or extreme.

Franchise lawyers can help businessmen negotiate with the franchisor. At least by having them on your side, you would get an explanation on the changes the franchisor would like to make and those that have the possibility to be rejected. He may also help you evaluate the opportunity after buying the franchise, as well as coming up with your future business plan.

However, hiring a well-reputed franchise lawyer is not an easy task. Ask anyone who often invests in franchise, inquire for of they know someone they can refer. Try to also ask your own attorneys or accountants whether they know a lawyer who specializes in franchising.

Also, franchise lawyers must be fully informed of all the regulations upon purchasing the franchise. FTC Franchise Regulations require the disclosure of all information such as advertising, licensing, contracting, sales and other promotions of the franchise.

Disclosures that often create an argument between franchisor and the franchisee are:

- the name of the franchisor

- any fictitious name of the franchisor

- franchisor’s trademark

- the last five years business experience of the officers and directors

- whether the franchisor, officer, or director have been involved in any actions of fraud during the last seven years

- terms of the franchise agreement including details on how to modify, terminate or sell it

As a businessman, you can expand your own business instead of selling what you already sold to others. Be the franchisee and not the franchisor. If your company owns and runs a successful franchise, expect lotsa cash rolling in.

Thanks to a franchise lawyer, each move you make regarding the expansion of your business will be legal and guaranteed.

Before making a responsible decision involving franchising your business or investing in a computer repair franchise, you should get all the information you can regarding the matter. Our website, Franchising My Business offers news, tips and advice to help you through this decision making process.

http://franchisingmybusiness.com

Author: Tom Brinic
Article Source: EzineArticles.com
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Internet Forums – Six Ways To Avoid Disaster

Oct 18

Posted by Elaine Currie in internet business | No Comments

Internet Forums are highly popular, they cater for all tastes and deal with every topic imaginable. People visit Internet forums for a variety of reasons, the most common being the search for information or entertainment. The Internet forum is a safe environment if you behave sensibly but you can find yourself in dangerous territory if you ignore the following warnings.

Don’t Join Internet Forum Flame Wars

An Internet Forum flame war is to be avoided at all costs. The airing of differing points of view, debate and discussion are healthy things for an Internet forum: they keep it lively. An Internet forum flame war can make entertaining reading but don’t be tempted to join in or start one. If you make a habit of leaping into forum flame wars, you will acquire a reputation as a trouble-maker and you could find yourself barred from a forum because of your behaviour. Another good reason for avoiding forum flame wars is that you could find yourself caught in the crossfire. Before you know it, people will be firing at you from every direction when all you intended to do was have a bit of fun.

Don’t Make Jokes On An Internet Forum

Well, you can if you really must, but remember that the Internet forum has the same drawback as email: the reader can’t see your expression or gestures. The smile, shrug or grimace which can lift your comment from serious to humorous will be missing and your message will be something which the reader has to interpret. If the reader gets it wrong, you might very well find that you just started your very own Internet forum flame war quite unintentionally. You can safely tell a joke on a forum (provided that your joke’s content is appropriate) but sarcasm and irony are dangerous and best avoided.

Don’t Be An Internet Forum Drama Queen

The Internet forum is not a suitable stage for you to perform your very own drama. If you flounce about making extravagant statements merely for effect, you will be the object of ridicule by other forum members even if nobody tells you so. If you are a member of a support forum for a particular programme, it is quite in order to post a message to the forum saying something along the lines of “I’ve started to feel unsure about [whatever], I don’t think it’s going to work out unless I make some changes. Can anybody suggest what I should try next?” Compare this to the next post in drama queen style: “I quit! This Sucks. I’ve done everything right so it must be this ****ing programme. You will never hear from me again!” Which forum member would you want to help? There will be kind people who feel the drama queen’s pain and offer support and suggestions. When the drama queen makes a big re-entrance to the forum after a few days sulking, posts “I’m back!” and expresses a resolve to work diligently towards success, the kind people who offered support will feel that their advice must have done the trick. When the forum drama queen posts another “Goodbye Forever!” message, the same kind people will empathise as the drama queen is obviously being affected by an emotional roller coaster and they will offer further sound advice. The kind forum members will be pleased when the drama queen makes a further “I’m Back And Here To Stay!” recovery. By about the third or fourth “I Quit!” drama, even the kindest people will be wishing the drama queen had stayed quit the first time round and Internet forum credibility for the drama queen ends there.

Don’t Be An Internet Forum Puppy

A real puppy can’t help chasing after everything that moves, getting under people’s feet and being hyperactive to the point where it sometimes becomes annoying: that’s just its nature. The Internet forum member who behaves like a puppy can help it and should desist. I am talking about the person who joins an Internet forum for the sole purpose of getting the links in his signature file on the forum as often as possible. The annoying forum puppy will respond to every message posted whether he knows anything about the subject or not. He will post messages which are of no value to anyone, these messages will range from boring pointless observations to obscure drivel to requests to poll an unimportant question which bears no relevance to the forum. If you are desperate to plaster your signature file all over the place, join lots of Internet forums and just post a few messages on each. With any luck, you will grow out of this time-wasting pursuit before the other forum members form a lynching party.

Don’t Be An Internet Forum Seconder

Have you ever come across Mr Me Too? If you have, you will know who I mean. He is about as annoying as the Internet forum puppy. Mr Me Too will post a response to every thread that appears on a forum. It won’t take him long as he won’t bother to read through the thread, all he will do is add a comment saying “me too” or “I agree”. This gets his signature file posted with the link back to his website and that’s all he wants. Mr Me Too does not go to the Internet forum for entertainment or information or to contribute anything useful. If you are subscribed to a forum thread and receive notification that someone has posted a further message on the topic, it is very irritating to log in at the forum only to find that someone has posted a message saying “me too” or “I agree” just to give his signature file an airing. It is sadly true that the Internet forum puppy and Mr Me Too will get their links on the Internet alongside the forum members who post meaningful messages. When the day arrives that Search Engine Robots are able to distinguish the difference between valuable forum messages and drivel, those two offenders will find that it’s pay back time for their transgressions.

Don’t Attack The Internet Forum Moderators

If you have a message removed or edited by an Internet forum moderator, there will be a reason, so don’t post complaints on the forum. Even if you don’t understand or don’t agree with the decision, there is no point in arguing. Attacking a moderator is like holding up a placard saying “I’m a pest, throw me out”. The moderators are there to ensure the Internet forum is kept to the required standard. Remember that somebody owns this forum and invests time and energy in keeping the environment — well — moderate. The Internet forum is not your private sand-pit, you are a guest and if your behaviour is not appropriate, your invitation to play could be withdrawn. You should also remember that anything you post on an Internet forum will be available for public scrutiny for years to come.

The dictionary definition of the verb to moderate is: “to keep within measure or bounds; to regulate; to reduce in intensity; to make temperate or reasonable”. If this does not sound like your kind of environment, perhaps you should stay away from Internet forums.

Copyright 2005 Elaine Currie

Author: Elaine Currie
Article Source: EzineArticles.com
Provided by: Electric Pressure Cooker

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The CEO of Berkshire Hathaway – Warren Buffett

Sep 13

Posted by Shawna S. Ruppert in warren buffett, wealth | No Comments

There aren’t many people that can one can consider to have achieved true fame due to their investing acumen, but Warren Buffet is certainly among them. Warren Buffett Trivia will show that he was born to humble beginnings in Nebraska in 1930. Buffett seemed to be interested in business right from an early age. By the time he entered high school, he was already involved in a business venture involving placing pinball machines in local businesses.

A Warren Buffett quiz will show that he obtained a Masters in Economics from Columbia University, and from a very early age his goal was to make his living as an investor. He would begin working for Benjamin Graham in the fifties. Graham had been a man whose theories on investing and finance had been one of the major influences on Buffett’s early studies.

Buffett would steadily and quickly accumulate wealth over the next several years. Warren Buffett trivia will show that he is most commonly known as the CEO of Berkshire Hathaway, which was a company that he began to acquire in 1965. He would steadily acquire and trade other companies over the years. Some organizations in which he has been a major player include the Washington Post, the Buffalo Evening News, and ABC.

A Warren Buffett quiz will show that he has been among the Forbes 400 for many years now, but in 2008 he was the richest man in the world. He accomplished this by dethroning Microsoft founder Bill Gates who had been atop the list for many years by that point. He has since been pushed back to second place on the list, which is due to two reasons. First, he has donated millions of his fortune to charity. Secondly, as an active investor, the recession of 2008 affected his fortunes more than they did Gates.

After his investing, the philanthropy of Buffett must be addressed, as he is clearly established as one of the world’s most giving philanthropists. Buffett has publicly denounced the rich who will all of their money to their descendants. He has also discussed his will publicly. Although he wishes his children to be comfortable, and able to pursue any goals they wish, he always wanted them to pursue goals, rather than simply living off his wealth. Famously, he announced that 83% of his fortune would be given away to the Bill and Melinda Gates Foundation.

Author: Shawna S. Ruppert
Article Source: EzineArticles.com
Provided by: Benefits of electric pressure cooker

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What are Affiliate Programs?

Sep 6

Posted by Amit Doda in business | No Comments

Affiliate programs, also called associate programs, are arrangements in which an online merchant Web site pays affiliate Web sites a commission to send them traffic. These affiliate Web sites post links to the merchant site and are paid according to a particular agreement. This agreement is usually based on the number of people the affiliate sends to the merchant’s site, or the number of people they send who buy something or perform some other action. Some arrangements pay according to the number of people who visit the page containing their merchant site’s banner advertisement. Basically, if a link on an affiliate site brings the merchant site traffic or money, the merchant site pays the affiliate site according to their agreement. Recruiting affiliates is an excellent way to sell products online, but it can also be a cheap and effective marketing strategy; it’s a good way to get the word out about your site. There are at least three parties in an affiliate program transaction:

  • The customer
  • The affiliate site
  • The merchant sitePayment methods normally used in affiliate programs:
    There are five basic types of affiliate program payment arrangements:
  • Pay-per-sale (also called cost-per-sale): In this arrangement, the merchant site pays an affiliate when the affiliate sends them a customer who purchases something. Some merchant Web sites, like Amazon.com, pay the affiliate a percentage of the sale and others pay a fixed amount per sale.
  • Pay-per-click (cost-per-click): In these programs, the merchant site pays the affiliate based on the number of visitors who click on the link to come to the merchant’s site. They don’t have to buy anything, and it doesn’t matter to the affiliate what a visitor does once he gets to the merchant’s site.
  • Pay-per-lead (cost-per-lead): Companies with these programs pay their affiliates based on the number of visitors they refer who sign up as leads. This simply means the visitor fills out some requested information at the merchant site, which the merchant site may use as a sales lead or sell to another company as a sales lead.
  • Two-tier programs: These affiliate programs have a structure similar to multilevel marketing organizations (also known as “network marketing”).In addition to receiving commissions based on sales, clicks or leads stemming from their own site, affiliates in these programs also receive a commission based on the activity of affiliate sites they refer to the merchant site.
  • Residual Programs: Affiliates in these programs can keep making money off a visitor they send to the site if the visitor continues to purchase goods or services from the merchant site. Many online merchants who receive regular payments from their customers (such as monthly service fees) run this sort of affiliate program.Additionally, there are a few pay-per-impression affiliate programs. Companies running these programs, also called pay-per-view programs, pay affiliates based only on the number of visitors who see their banner ad.

    Affiliate networks, or “affiliate brokers,” act as mediators between affiliates and merchant Web sites with affiliate programs. They track all activity, arrange all payment, and help affiliates set up the necessary links on their Web site. Additionally, affiliate networks help recruit affiliates by including an online merchant’s affiliate program in their directory. Different affiliate networks offer different extra features, but most have a help-center and a place affiliates and merchants can go to view reports of their traffic. Affiliate networks are a real convenience for prospective affiliates because they present a wide variety of affiliate programs in one central location. They make it much easier to find a good program that is appropriate for your site.

    How to implement Affiliate Programs:

    If you are interested in getting involved in affiliate programs, the first thing you have to do is decide whether you want to become an affiliate, want to acquire affiliates, or both.

    Join as Affiliate: If you run a small content site as a hobby and would simply like to bring in a little money to cover production costs, you can join as an affiliate. Becoming an affiliate is relatively easy. Go to an affiliate network site and fill out an online application to become a member. The application will ask for some personal information (name, address, payment method) and information on your site (URL, name, and description of content) and will have you agree to a service agreement. Most affiliate networks are completely free for affiliates.

    If the affiliate network approves your application, you can begin picking affiliate programs that interest you. Once you’ve chosen some affiliate programs, the online merchants running these programs will have the opportunity to review your site. If they approve you, the affiliate network will walk you through the process of posting the appropriate links, which come directly from the network’s site. They will also establish payment arrangements with you. Because the amount of money you earn per action can be extremely small, most affiliate networks have a set minimum payout amount. This means you won’t receive a check until the total money owed you reaches a certain amount. After you have set all this up and the affiliate network has explained its system to you, you can get back to work on your Web site’s content and wait for your money to come in.

    Acquiring Affiliate: If you run an e-commerce site and would like to increase your sales, you might want to start your own affiliate program. Your best bet is probably joining an affiliate network. An affiliate network will help you set up an affiliate program and work to recruit affiliates for you. You’ll have to fill out an application describing the nature of your business and your Web site. You’ll also have to agree to the terms of the affiliate network and make a number of deposits. These will probably include a one time charge for becoming a member of the network as well as a deposit to be used to pay your affiliates. Some affiliate networks also charge a yearly fee for their services. To join one of the major affiliate networks you’ll probably have to put up between $1,000 and $5,000. You will also pay the affiliate network a percentage of every payout to an affiliate. In return, the affiliate network will help you set everything up, keep track of all the activity in your affiliate program, issue your affiliates checks and distribute your links to appropriate affiliates. They will give you the option of reviewing prospective affiliates, or you can choose to accept all interested affiliates automatically.

    The alternative to acquiring affiliates, maintaining an affiliate program yourself, is significantly more complicated. Among other things, you would have to screen and recruit all affiliates yourself, purchase and maintain some sort of tracking technology, instruct your affiliates on how to set up links to your site, set up an accounting system for paying all of your affiliates and set up a help line to assist all your affiliates. There are a number of traffic-tracking software applications that will probably cost between $100 and $500, significantly less than joining an affiliate network. Another option is to sign on to a company that keeps track of the traffic involved in your affiliate program by running it through their site on the way to yours. Using one of these companies costs about the same as tracking software, and they also only assist you in tracking. Maintaining the business end of an affiliate program is more than we can explore in this article, which is a good indicator it is also more than most Web sites would want to get into.

    To create your own affiliate program you can use the software too. Like AFFPLANT software of Affplanet.com which is available at there site at http://www.affplanet.com/?lid=f1f483a3&a_aid=4c7ff379&a_bid=0ad7b67d.
    Methods for linking: An affiliate (Publisher) can link to a merchant site in a number of ways. The best link choice depends on the nature of the affiliate and the nature of the merchant. Each kind of link is specially suited for particular purposes. Common types of links include:

  • Text links.
  • Banner links
  • Search box
    There are several ways affiliate programs use these links:
  • Link to the home page: This is a straight-forward link to the merchant’s home page.
  • Product-specific link: If an affiliate Web site wants to sell only a specific product, they can link to that product’s page on the merchant Web site.
  • Storefronts: If an affiliate Web site wants to expose visitors to a variety of products, they can link to a storefront.
  • Co-branding: In some affiliate programs, affiliates can maintain their Web site identity even after a customer links to the merchant Web site. Like in this URL the Howstuffworks.com links to top10affiliates.com and also contains its identity too. http://money.howstuffworks.com/framed.htm?parent=affiliate-program.htm&url=http://www.top10affiliates.com
  • Registration: An affiliate can link directly to a registration form on the merchant site.For affiliate (Advertisers): The affiliate programs increases the advertisers site traffic. By this he can get any/all of the following advantages:
  • To sell more of your product(s) or service(s).
  • To be able to notify buyers of your new product or service, or offer them a special deal/discount.
  • To spread your ideas about a certain topic.
  • To get people to remember your company’s name! (Incase they wish to have your products or services in the future!)
  • A third person takes cares about your ads etc. So you neednt to use specific (costly) software to calculate all this.
  • He could join as many as he wishes affiliate programs to increase his site traffic.In short advertising on the Web with banners means more sales and/or more influence!

    For Site owners (Publisher): By the affiliate programs the publisher has the following benefits:

  • He can make money using the high traffic of his/her site.
  • He could join as many as he wishes affiliate programs to increase his income.
  • He could select any of the plans from a huge plans list.For affiliate programmer (Middle man): He can get commission from the advertiser according to agreement. Thus larger no. of clients means more money.

    Author: Amit Doda
    Article Source: EzineArticles.com
    Provided by: Canada duty tariff

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    The Value of Software in Our Daily Lives

    Jul 20

    Posted by Bill Platt in technology | No Comments

    Long, long ago when I was in high school during the early
    1980′s, personal computers were just coming into existence.
    Back then, I had taken on Basic programming as a high school
    student. In those days, the PC of choice was the Radio Shack
    TRS-80 — this was just a couple of years before the
    introduction of the first Apple computer.

    In those dark days before the Internet and before Microsoft,
    the only software choices we had were retail programs that
    could cost hundreds of dollars, or cheap video games that
    were offered as Shareware.

    Believe it or not, in those days, we computer nerds would
    pass around software on floppy disk. These days, there simply
    are not too many programs that can be loaded onto a single
    diskette.

    I mention this now as I contemplate the various ways in which
    software is now distributed. We consumers are always playing
    a cat-and-mouse game with software developers.

    In the early 80′s, the companies who had deep pockets were
    the ones selling their software at retail. The ones who were
    struggling to find traction in the marketplace were the ones
    offering their software as Shareware.

    If you doubt this conclusion, then let me ask you a question.
    Which Microsoft products are available to the public as
    Shareware packages?

    You just proved my point.

    Being an individual who has played both sides of the software
    fence as both a consumer and developer, I am in a position to
    tell this story so that you as the consumer can really
    appreciate the quandary of the developer.

    Nag screens are the storefront of the shareware developers.
    See, the challenge is that it really does cost money to
    develop software. Yet, the public is still of the mindset
    that they want all of their software for free.

    Understanding the free mindset of the consumer, software
    developers have tried various schemes to get paid for their
    time and efforts. These days, you will find Shareware,
    Trialware, Adware and Retail.

    See, the retail boys have the best advantage. They can afford
    to dump millions into advertising to build the interest in
    their products. Funnier still, the consumer does not expect
    to get retail products for free. For some reason, it is okay
    to pay the big boys retail for their products, but the little
    guy is supposed to give away his work for free!

    So, why is it that we consumers treat the small companies
    differently? We will pay $100 to $175 for Microsoft Office XP,
    but we would not pay for Sun Office! Sun Microsystems Office
    product is considered by many to be a much better product than
    Microsoft’s, but Sun had to resort to offering their version
    for free to get market share!

    What is wrong with this picture?

    Ironically, the difference is easy to see from my chair. As a
    marketer, I am always watching the marketplace horizons to see
    where the next advantage might be found.

    We consumers have a need for one thing only. We want value for
    our money — real value.

    With Microsoft’s deep, deep pockets, they are able to sell us
    on the idea of the value of their products. Additionally,
    Microsoft can afford to put their software into pretty boxes
    and on the shelves of thousands of retailers, adding to their
    carefully crafted perception of value. Because Microsoft can
    afford to paint a solid picture of value to us, we do not
    hesitate to cough up the hundreds of dollars required to own
    Microsoft’s products.

    Now returning to the challenge of the little guy, we little
    guys do not have deep pockets to sell you on the value of our
    products. So, with Shareware and Trialware, we let you try our
    software for free for an amount of time, and then we hope and
    pray that the consumer will find value in the product and opt
    to pay for our products.

    Other companies have seen the skeletons of companies who have
    tried the Shareware and Trialware and have failed. These other
    companies usually prefer to post their software on the market
    as Adware. The theory here is that the consumer is often so
    fickle that the developer would prefer to take their chances
    with advertisers paying the bills, rather than to rely on the
    consumers to pay the bills.

    Many people jump up and down, scream and holler about software
    that employs advertising to pay the bills. Yet, the same
    person doing the hollering, if placed in a situation where
    he was told that he would need to go to work everyday without
    any expectation for a paycheck, would explode in fury!

    Would it be better that these dedicated software developers did
    not produce any software at all? Should software development be
    left only to Microsoft?

    I don’t know about your household, but in my household, if I
    don’t bring in the money, then I would be minus a wife and
    family! So, the challenge I am left with — if I want to work
    in software development, I must find a way to get hired on at
    Microsoft, find millions in seed capital to create value for
    the retail market or to build advertising into my software.
    Me, I have tried the shareware route… and then cut my losses
    and moved on. It was a good product, really it was…

    I will tell you what. If I ever write any more software for
    the Windows operating system, I will likely create an Adware
    product. From the developers perspective, it is the safe bet.
    From the consumers perspective, it really should be considered
    a small price to pay to keep my wife happy and me working to
    improve the product.

    I am talking about this issue tonight because one of my favorite
    software packages has gone to the Adware model with its latest
    upgrade. Upon the release of the new ePrompter software, people
    were upset to see advertising in this wonderful email
    notification software.

    Let me assure you that the value of this software far surpasses
    the small price of looking at a few ads when I check my email.
    Should I prefer the developer to continue to work for free, or
    should I be willing to help him pay his bills while he continues
    to improve on the software? I will support his right to earn
    money for his time and effort.

    ePrompter continues to provide more and more value in my daily
    life online. Try ePrompter for yourself by downloading your
    copy at: http://www.eprompter.com

    I am certain that once you have taken ePrompter for a spin
    around the block, you will also appreciate the value of the
    Adware business model, and more importantly the value of the
    ePrompter software.

    Author: Bill Platt
    Article Source: EzineArticles.com
    Provided by: Latest trends in mobile phone

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    Branding The Ford Motor Company

    Jun 3

    Posted by admin in Companies | No Comments

    Have you seen the new commercial and re-branding from Bill Ford and the Ford Motor Company? As you know Ford is in big trouble. So they seem to be changing their positioning and re-Branding. Here’s the brilliant re-positioning they came up with (and it pretty much includes everything):

    1. American Auto Industry is facing new challenges and fierce competition: Ya think Bill? Maybe the writing has been on the wall for the last 15 years? Maybe Bill Ford was on a golf course somewhere counting his millions. You’re too late Mr. Ford! Telling us that you’re behind is like leaving the barn door open…we know it.

    2. Ford is making new investments in R & D: Wow, Ford, you’re blazing a new trail…By the time you catch up to BMW, Audi, Mercedes, Lexus, Toyota, Honda they’ll be out with their futuristic space age models that fly which will again put you 20 years behind. Face it Ford, we don’t buy your cars because of R & D. We use to buy your cars because they were American made and RELIABLE. Now they’re made everywhere and they are not RELIABLE (hmmm, am I hinting at the correct positioning Bill?). Since you can’t have the luxury, sports car markets why don’t you make your cars more RELIABLE.

    3. Hybrids: Here’s what I think of Hybrids: It’s like when you go to a vending machine and look at the choices. You can pay an extra quarter and get some trendy healthy tastes bad power bar or you can reach in and grab old comfortable Snickers. Since we’ve branded a national vending company we already know the answer. Here it is; People say they want to eat healthy and they scream for it but when it comes time to buy they buy unhealthy. Same will apply to Hybrids (see Diesel cars).

    4. Working with Volvo to find new safety innovations: Man oh man, why is it that company’s think they have to be everything to everyone. People who buy a Volvo buy it for the safety and for nothing else. What a great brand identity and brand image Volvo has. Kudos to Volvo for doing it right. But Ford, are people buying Ford’s for the safety aspect? I think not. Why is it anyone buys a Ford? That’s your secret weapon. Draw your line in the sand and then build your new Branding!

    5. Retake the US roadways and as always innovation is leading the way: This coming from the worst innovative carmaker in the world. Here’s what Americans want from Ford. A good, RELIABLE car made in good old USA. Stop trying to be everything to everyone and your re-Branding will pay big dividends (wink, wink).

    About the Author
    Scott White is President of Brand Identity Guru http://www.brandidentityguru.com a leading brand consulting and market research firm located in Boston, Massachusetts.

    Article source:
    Branding The Ford Motor Company

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