Posts Tagged business strategy

Reasons Why You Should Hire A Franchise Lawyer

A contract is binding. When one signs on a contract, it cannot be broken. The terms and agreements apply.

A franchise agreement is a binding contract. It defines the obligations and rights between the franchisee and the franchisor. A franchise lawyer comes in between. He reviews the contract as well as the agreement both parties signed on.

Franchise lawyers are credible to handle unique franchise agreements. For example, duplication of the concept of a business can provide consistent services. The consistency allows franchisors to establish a brand identified to them. They can also have franchised locations that are associated through networking lead to the total reinforcing of the brand to their image.

The franchisor must be protective of its brand. It also has the power to dictate issues that is indicated in a franchise agreement. Franchise attorneys must know the legality of the conditions as presented by both parties – the franchisor and the franchisee.

The franchise lawyer’s task is to provide the consistency between the franchisor and franchisee in order to protect the brand. He also dictates the issues that are covered in the contract both parties signed.

If the franchise lawyer does not have the experience to comprehend these franchise matters, there is a tendency for the stipulations to be misinterpreted and his decisions are biased and favor the franchisor.

Therefore, you, the businessman, must have a financial lawyer you trust beside you when making investment decisions. A franchise lawyer specializes on those matters and would gladly review the franchise agreement before you sign.

A credible and well-reputed franchise lawyer separates the contract terms as well as the acceptable obligations set amidst the common practices in a relationship between the franchisor and the franchisee. He weighs out what is unusual or extreme.

Franchise lawyers can help businessmen negotiate with the franchisor. At least by having them on your side, you would get an explanation on the changes the franchisor would like to make and those that have the possibility to be rejected. He may also help you evaluate the opportunity after buying the franchise, as well as coming up with your future business plan.

However, hiring a well-reputed franchise lawyer is not an easy task. Ask anyone who often invests in franchise, inquire for of they know someone they can refer. Try to also ask your own attorneys or accountants whether they know a lawyer who specializes in franchising.

Also, franchise lawyers must be fully informed of all the regulations upon purchasing the franchise. FTC Franchise Regulations require the disclosure of all information such as advertising, licensing, contracting, sales and other promotions of the franchise.

Disclosures that often create an argument between franchisor and the franchisee are:

- the name of the franchisor

- any fictitious name of the franchisor

- franchisor’s trademark

- the last five years business experience of the officers and directors

- whether the franchisor, officer, or director have been involved in any actions of fraud during the last seven years

- terms of the franchise agreement including details on how to modify, terminate or sell it

As a businessman, you can expand your own business instead of selling what you already sold to others. Be the franchisee and not the franchisor. If your company owns and runs a successful franchise, expect lotsa cash rolling in.

Thanks to a franchise lawyer, each move you make regarding the expansion of your business will be legal and guaranteed.

Before making a responsible decision involving franchising your business or investing in a computer repair franchise, you should get all the information you can regarding the matter. Our website, Franchising My Business offers news, tips and advice to help you through this decision making process.

http://franchisingmybusiness.com

Author: Tom Brinic
Article Source: EzineArticles.com
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Internet Business Gurus & List Building From The Start – Learn The Basic Keys To A Profitable List

A must for the professional Internet marketer is knowing how to build a business list of clients or subscribers that you can mail your affiliate program, product or service.

First you need to Build a Business List of people that want or buy stuff already. You have to ask the right questions when your Building a Business List. 1) Are they buying stuff now? 2) Are there lots of people spending money to reach them? (type the product or service in Google and see who is advertising on the right side). These are ads that people are paying Goggle to run. If you want to sell a how to book ” How to play better golf a-z” you would Google “How to play better golf a-z” then look on the right side and see who’s selling that product. You want to know that purple are spending money to sell the product you want to sell. This will give a you good Idea if your product is one the people are buying now and start Building a Business List. 3 Use ClickBank.com to determine if the market is buying long term and not a fade.

We tested hundreds of Business List Building systems some are good most are old and poor programming. Kevin Sipe who is a SEO expert has his new system that just came out. program makes it easy to make Capture Pages. Type in SEO Capture Pages on a Google search and look for yourself also search under SEO web-site designing.

Here is the Ugly Truth about Business List Building, some people will not buy it (your products- service). Some may never buy your stuff. But almost all of them will buy something at some other time. 1) Treat your list Right, even small lists, they will make you money if you treat them with Respect. Even if you stop Building a Business list if they are a Quality list you can earn from them for years, because they like and respect you as a friend and an Authoritative figure.. 2) Only mail your list cool stuff and things that you would like to receive in your email box. Your list is already getting bombarded with junk mail they don’t want. You want to send them emails that they enjoy opening because your always giving something of Value to them.

OK here is the Big Secret Formula for List Building: 1) Find something that will help your market and will be of Value to your people. 2) You want to offer your list something for free in Exchange for their email address. 3) Do that A LOT! That is List Building 101.

Here are the Mechanics of How Business List Building Works. Send Traffic to your Webpages or Capture page. Offer the Free thing to get their email address and then send them to another page about their free stuff. Some will join your Business list and some will buy your stuff. It’s that Easy.
Here are 4 Big questions that pop up. 1) How do I get Traffic? The big question.. 2) What do I give away? 3) How do I turn Leads Into Buyers” 4) How do I set all the stuff up?

First question Traffic: You either buy it or get it from JV partners. The big boys or the Guru Business List Builders just buy their traffic. Google adwords – Yahoo paid search – Banners – CPM mail drops. 1.) Traffic turns into leads 2.) The leads turn into buyers 3.) The buyers turn into repeat buyers.

When Building a Business List you need to make more money then you spend on leads, so let’s do the Math. 1.) If you spend 10 cents per visitor and you get 100 visitors to you Web Page or Capture Page it will cost you $100.00. 2.) If your Opt In page (Capture Page) converts at 20% (which is about normal for “Cold Traffic” you’d end up with 200 leads from that original 1000 visitors (Traffic). That’s 50 cents a lead per subscriber. Here is the Cool part. OK lets say you convert only 3% of your leads into Buyers in the 1st week of having them. 200 x 3% = 6 sales. If your selling something for $97.00 you would make $582.00. Take out the $100 you spent for traffic and your net is $482.00 minus what you product cost? The Best part is the you still have the list or leads so now you can offer them other cool stuff. There are still 196 people that have not bought anything. Believe me they are as good as money in the Bank. The Internet Millionaire guy that taught me Business List Building made over $1,000,000 on one of his lists of just over 7,000 subscribers the last 2 years. What’s Great is that you already have a net profit from having 6 people buy in the first week you started Building your Business List. Now the list you built is all pure profit when you mail these people in the future with other cool products and services.

Are you in a MLM or Network Marketing company? List Building will help your recruiting big time. One Online marketer I know is very good at List Building. She loves MLM and Internet businesses and by the way she buys most of her leads like I explained above. In one company last year she brought in over 800 personal sign-ups by herself. That’s what I’m going to Teach everyone to do. So now you can run with the Big Hitter List Builders and blow right passed them.

Next Big Question is “What do I give away? 1.) The Old Stand by Free Reports. 2.) Down-loadable Audios. 3.) Videos are really hot. 4.) As long as its something your prospects can benefit from and get Value for, your Good.

Next How do I turn People into Buyers? This is what nobody really teaches in Business List Building. What people even most Gurus don’t realize is the money isn’t really in the list. It’s in the Relationships with your list! Once you Create a Great Relationship with your list, your set for Life!
Simple Steps: Rise above the Noise and Be Different. No Hype Stand up and Step up. Give Excellent Value to your list or subscribers. Be a strait shooter (NO Bull) Help people decide they want your stuff instead of convincing them. Use audios, videos, teleseminars and email to communicate with your list.

Why This Works: You and I primarily Trust two people. A friend or a person of Authority. This is Human Nature and never has and never will change. The system I’m going to teach you does both.
In the next segment of Business List Building 101 we will show you how to set up Auto responders for follow up messages to your list. Also we will show you how to build Capture Pages with our system, it is so easy you will be a pro instantly.

Well this should give you a good start to building your list. I believe that if you do what we tell you to do and stick to it you will be the best marketer you can be. And that’s all you can ask for in the crazy thing called Life. Smile your on your way. And no your not going to learn everything in one day. So relax and work day to day this is called your DMO or Daily Method of Operation.

Author: Dan Newsh
Article Source: EzineArticles.com
Provided by: Programmable Multi-cooker

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Team Building Events and Exercises

This document is all about understanding teams and team building training; the purpose of team building activities; why corporate team building events can be effective; planning a team building strategy; building creative teams.

Why have a team building activity or event?

This is a phrase we hear a lot these days: ‘we need some kind of teambuilding activity’. Corporate team building events are on the increase: everyone seems to be having them these days. But are they living up to expectations?

See, from our point of view, often the people talking about team building don’t really know what they mean.

The reality is, that many, if not most, team building activities don’t work. They should. All that thought, effort, money, planning should make your team building event exciting, worthwhile and productive.

It’s as if we all know that teams are good. We understand the sum of the parts thing, but we don’t quite know how to make a team work in the way we’d like it to, so we think, ‘My team isn’t working as well as it could; a team building will sort it all out.’

Why a team building event?

When people say they want a team building event their picture is of this perfectly working group of people. But they don’t take the time to pin that picture down and really get clear what the issues are. If they did that then their team building activity would certainly help them get their team working more effectively.

So, before you can even tackle the ‘how’ you need to tackle the ‘why’.

Here are some questions that will help you clarify ‘why a team building event’.

Do you want people working better together?

Do you want to set new team goals and agreements?

Do you need to iron out communication difficulties that have crept in?

Do you want a jolly – to reward the team for being terrific?

Do you simply want to get everyone’s creative juices going and brainstorm new ideas?

Do you need to set clear parameters and boundaries so everyone knows what’s expected of them?

Do you want to inject some fresh enthusiasm and energy into a group that’s been working too hard and may have lost sight of the goal posts?

Have the goals posts moved and you need to let everyone know that?

Benefits of team building activity

A good corporate team building event can tackle many of the challenges facing your team. There are real payoffs and advantages to being part of a well-functioning team. To begin with, it’s just pleasanter being around people who get on.

More importantly, real benefits include:

A feeling of identity

On-going support

Creative pooling of ideas

Increased confidence

Things tend to work better as a result of team effort

You aren’t alone

Goals that make sense

You don’t have to keep reinventing the wheel

If you do have to reinvent the wheel for some reason, so is everyone else in the team

A team building training can address a huge range of issues you may be facing and certainly make work a better place to be.

How teams work

What is a team?

It may help you decide what your team building activity is going to look like if you understand a bit more about how teams work. And, get this – no matter what the books say (and there are plenty of them) – every single team is different: there is no model you can follow that will create the perfect team.

You’ll read that you need ideas people, drivers, completer-finishers, etc., etc., etc. And yes, possibly you do need a variety of ‘types’. But for our money, the ‘types’ are far less important than ensuring that your team knows why it exists and what its aims are.

So let’s look first at just exactly what being a team means. You might think that the very word ‘team’ is clear in and of itself: a group of people working towards shared goals. We wish it were that straightforward. As it isn’t, we thought we would unpick it a bit.

Sports teams

The most obvious kind of team that everyone knows about is a sports team. Every team member is on the same side trying to beat the opposition. They train together, get to understand how to make the most of each other’s skills, and when working well, they are able to fulfil the manager or coach’s strategy.

They know who their opposition is and they have very clear goals. Yes, there may be personality quirks and differences, but the whole truly is greater than the sum of its parts.

Work teams

However, it’s not quite so straightforward when it comes to work teams, though, is it? Personalities, which in a sporting context might get absorbed by the team for the good of the game, often take centre stage in the workplace.

The oddest thing of all, of course, is that it’s not always clear who the ‘opposition’ is. You’d think it would be the competition – whoever your closest corporate rival is. Unfortunately, far too often, the opposition turns out to be right at home base: another team or department, the ‘management’ or someone sitting right beside you.

The common enemy

Now the thing about ‘opposition’ is that it gives a common focus, a common ‘enemy’ if you will. Now that’s great if it’s productive. Creative ideas can pour out of a group when they have to figure out how to handle the competition.

However, when the common enemy is someone or some group or some department, or the ‘them’ and ‘they’ are within the same company, the results are divisiveness, gossip, complaining. The end result of this is, of course, a loss of productivity and people working against, not for each other.

Then it’s all about ‘them’ and ‘us’, with people running around using their energies to get more of ‘us’ to agree just what’s wrong with ‘them’. We see this in company after company after company – people are spending vast amounts of time and energy having a ‘go’ at each other rather than using that same amount of time and energy to make things work better.

This is one of the key reasons why team building is such a hot topic. People can easily recognise that something needs to be done, but they aren’t quite sure what.

Defining your team

Kinds of teams

These days we see a lot of ‘virtual’ teams – people who hardly ever see each other, or even work in the same office or even the same country.

Then there are teams that all sit in an open plan space and chat with each other all day as things arise.

There are teams where people sit in separate spaces and get together once a day/week/fortnight.

There are teams that seem to do all their communicating via e-mail or conference calls.

There are teams that work on projects together and others where people go off and do their own thing and come together every once in a while to report and bring everyone else up to date.

Whatever your team looks like, however, it still has to be able to function well and achieve its goals.

What teams aren’t

They don’t have to be a family

People don’t have to be bosom buddies

People don’t even have to like each enough to want to have dinner together

Teams aren’t group therapy

Teams can, however, on occasion, be any or all of those things.

Team building training

Effective team building

Teams are complex machines and it’s not surprising that they malfunction occasionally or need re-alignment. Every once in a while all teams need an MOT, so of course, you want to ensure that your team building event is as effective as it can be.

The one thing that everyone recognises is that your team building activity needs to be done away from the office environment. The idea is to slow things right down; to get away from e-mails, phone calls, questions and demands, being asked to pop into unscheduled meetings, people dropping by.

It means getting away from all the day-to-day stuff that sometimes makes it hard to see what’s going on and what’s needed.

Here are a few hints and tips to make planning your team building event more effective:

Everyone needs to have some input into what the team building event should accomplish

Listen carefully to people’s concerns and incorporate them in the team building training

No one should ever be put on the spot or humiliated

People shouldn’t be forced to do things they don’t want to

People learn better when they’re having fun

Focus on the positives of the team rather than just what isn’t working

Team building activities

Once you know what you want your event to achieve, then you can decide what it’s going to look like. You can do the go-carting thing, the throwing people off Welsh mountains thing. You can have the cosy get-away in a country hotel thing. You can have it non-stop fun, be business focused or have a bit of both.

There are hundreds of different team building exercises, games, workshops, courses, all designed to get your team working better and handling the day-to-day challenges in the workplace.

There is no ‘right’ kind of team building activity, only the one that’s right for you.

The key always is to ensure that your event has a positive effect on the morale, motivation, confidence and effectiveness of the team and its individual members.

Author: Robin Chandler
Article Source: EzineArticles.com
Provided by: Canada duty rate

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LLC Vs S Corporation – A Practical Approach For the New Business Owner

If you are thinking of starting a business and trying to determine the proper legal entity, the LLC and the S Corporation are probably two entities you are comparing. This Article summarizes the major non-tax differences between the two.

S Corporation Requires an Election with the IRS

Before getting into any analysis of the two, it is important to understand that the S Corporation is not a legal entity in the same sense that as an LLC, a corporation or a limited partnership. An S corporation starts its existence as a general corporation under state law.

The S is not a state business organization concept so you will not find S corporation laws in your state’s business laws. Rather, it is a tax concept and a category under the Internal Revenue Code. Technically, it is a status that you can attribute to your corporation which qualifies it for a different kind of tax treatment

S Corporation Must Continually Meet Certain Requirements

The only reason that a corporation would elect S corporation status is to gain a single level of taxation and avoid the double taxation imposed on the income of a general corporation. The S corporation rules were adopted long before the LLC existed as a way to offer the preferred tax structure to small businesses.

But, in order to qualify, there are legally imposed conditions and requirements that must be met and must not be violated or else there is a risk of loss of S status. Many S corporations have inadvertently lost their S status and were faced with major tax obligations and penalties. So, there is a continuous requirement to monitor your business for compliance.

In contrast, the IRS laws automatically qualify an LLC for the single layer of taxation without any need to make an election or meet the laundry list of conditions and limitations. It is a great benefit to not have to worry about an additional list of legal requirements as you are busy running your business.

LLC Has More Flexibility When it Comes to Operations and Ownership

Because an S corporation is an actual corporation under state laws, it is subject to the same formalities and imposed legal structure requirements imposed under your state’s corporation laws. It is well known that a limited liability company allows for a very simple and easy to operate structure if desired but also has the flexibility to address complex and non-standard requirements of any business.

With an LLC, the owners can structure relationships and impose whatever operating requirements they deem necessary for their situation. This flexibility is more suited to the small business because it allows business factors to dictate rather than one size fits all legal ones.

SUMMARY

Author: Amy McDaniel
Article Source: EzineArticles.com
Provided by: Mobile device news

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The Truth About Upfront Fees Associated With Obtaining Business Capital

In business financing, upfront fees are monies paid in advance to any potential lender, investor or intermediary for performing due diligence related matters, such as business valuations, accounting or other professional services to help determine the viability or risks associated with your business project or company. It can also be applied towards the closing costs associated with your funding your business project or company.

To continue, upfront fees, is one of the most controversial areas of business financing. However, if you have ever purchased any type of real estate that required mortgage financing, you would know that the mortgage company requires you to pay for the appraisal reports, home inspections, environmental surveys, and all the associated due diligence fees “upfront” prior to closing. In business financing the concept is the same.

The reason lenders or investors require you to take on all the financial risks associated with investigating your business project or company, is because they don’t want to lose their money or time investigating your business project or company.

Yes, it is true that there are lots of predators out there waiting for the opportunity to prey on entrepreneurs and take advantage of their need for business capital by offering bogus services with no intent to provide the services that are being offered. However, in any legitimate business financing transaction, there are reasonable fees that you should expect to pay.

It’s important to note, that when dealing with institutional or private investors it does cost them money to properly investigate and research your project in order for them to make a decision as to whether or not they are going to fund your company or business project. These costs include attorney fees, professional fees, third party valuations, and more.

Stop and think about this for a moment. If you’re an investor putting up your money into any project, wouldn’t you want to have all of the information that’s available in order to make the best possible decision that you can?

Moreover, institutional investors and private investors see a plethora of projects every day, can you imagine what it would cost them to properly investigate and research every project that they may have an interest in? That is why the financial responsibility is passed on to you.

Furthermore, there is also that psychological factor. This serves as a safeguard for most lenders and investors. Meaning that, if there is something wrong with your project that you know will cause most investors to back off, you probably won’t put your money into doing all of the due diligence work.
Always remember, that the wise investor will always limit his cost in investigating your company or business project because in the end your project may not be as fantastic as it may appear to be and investors don’t want to lose money on propositions or proposals.

In my experience I have seen many entrepreneurs contact investment bankers or venture capitalists with the expectation that they will work for free. Imagine walking into an attorney’s office and asking them to do work for free? Just as your lawyer, your accountant and for that matter, your doctor charges you a fee for the services offered, an investment banker, venture capitalist, etc. is also paid a fee for the services that they perform.

There are many business finance professionals who advertise various services, such as raising capital and they are paid a contingency amount for successful funding. What that means is, they are usually agents or brokers, and if they find you the capital you require they are paid a substantial fee. That fee is usually between 4% and 10%. That is fine for an agent, but it is not fine with the lender or investor doing all of the work.

In conclusion, do not be naive in your entrepreneurial journey. It will cost you money In order to obtain the capital that you are seeking. Regardless if it is long distance phone charges, travel expenses, business valuations, professional fees, due diligence fees, etc.

Like the old saying goes, “it costs money to make money”. When starting or expanding your business, you can get a lot further by simply planning and budgeting in the very beginning for the costs associated with obtaining business capital.

As a young dynamic and energetic individual, I am an accomplished entrepreneur and executive, and writer. With a desire to make a difference and a passion to change the world around me.

Author: Jefferson Mesidor
Article Source: EzineArticles.com
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Branding The Ford Motor Company

Have you seen the new commercial and re-branding from Bill Ford and the Ford Motor Company? As you know Ford is in big trouble. So they seem to be changing their positioning and re-Branding. Here’s the brilliant re-positioning they came up with (and it pretty much includes everything):

1. American Auto Industry is facing new challenges and fierce competition: Ya think Bill? Maybe the writing has been on the wall for the last 15 years? Maybe Bill Ford was on a golf course somewhere counting his millions. You’re too late Mr. Ford! Telling us that you’re behind is like leaving the barn door open…we know it.

2. Ford is making new investments in R & D: Wow, Ford, you’re blazing a new trail…By the time you catch up to BMW, Audi, Mercedes, Lexus, Toyota, Honda they’ll be out with their futuristic space age models that fly which will again put you 20 years behind. Face it Ford, we don’t buy your cars because of R & D. We use to buy your cars because they were American made and RELIABLE. Now they’re made everywhere and they are not RELIABLE (hmmm, am I hinting at the correct positioning Bill?). Since you can’t have the luxury, sports car markets why don’t you make your cars more RELIABLE.

3. Hybrids: Here’s what I think of Hybrids: It’s like when you go to a vending machine and look at the choices. You can pay an extra quarter and get some trendy healthy tastes bad power bar or you can reach in and grab old comfortable Snickers. Since we’ve branded a national vending company we already know the answer. Here it is; People say they want to eat healthy and they scream for it but when it comes time to buy they buy unhealthy. Same will apply to Hybrids (see Diesel cars).

4. Working with Volvo to find new safety innovations: Man oh man, why is it that company’s think they have to be everything to everyone. People who buy a Volvo buy it for the safety and for nothing else. What a great brand identity and brand image Volvo has. Kudos to Volvo for doing it right. But Ford, are people buying Ford’s for the safety aspect? I think not. Why is it anyone buys a Ford? That’s your secret weapon. Draw your line in the sand and then build your new Branding!

5. Retake the US roadways and as always innovation is leading the way: This coming from the worst innovative carmaker in the world. Here’s what Americans want from Ford. A good, RELIABLE car made in good old USA. Stop trying to be everything to everyone and your re-Branding will pay big dividends (wink, wink).

About the Author
Scott White is President of Brand Identity Guru http://www.brandidentityguru.com a leading brand consulting and market research firm located in Boston, Massachusetts.

Article source:
Branding The Ford Motor Company

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