Black Swan Management, LLC

Investments and Strategies for the Future of Business

Team Building and Multiple Intelligences

Aug 25

Posted by Alvin Quah in business | No Comments

Team building and multiple intelligences, to many people, have as much similarity as a company dinner and an i.q. test. if you are new to multiple intelligence, the following is a brief explanation:

The Theory of Multiple Intelligences

The Theory of Multiple Intelligences surfaced in 1983 when Dr. Howard Gardner’s renowned book titled, “Frames of Mind: The Theory of Multiple Intelligences” was published. Within the next 10 years, educators world wide embraced the theory as a basis to identify talents in the children they work with.

Before that, most people perceived people to be intelligent if they score high in an I.Q. test or other psychometric tests, or are good with logical thinking, mathematical, musical and perhaps, linguistic skills. In his book, which has been described to have caused paradigm shifts, Dr. Gardner identified 7 distinct types of intelligence:

1. Linguistic Intelligence

The talent to learn and use languages, it includes the ability to effectively use language to express oneself rhetorically or poetically, using language as a primary means to remember things. Poets, writers and translators are people with high linguistic intelligence.

2. Logical-Mathematical Intelligence

The capacity to analyse problems logically, performs mathematical operations, and scientifically investigate issues. Scientists and mathematicians are some examples of people with high logical-mathematical intelligence.

3. Musical Intelligence

Skills in the performing arts, composition, and appreciation of music. It also includes the capacity to recognize and compose musical pitches, tones, and rhythms. Examples of people with high musical intelligence are: musicians, composers and singers.

4. Bodily-Kinesthetic Intelligence

The use of one’s whole body or parts of the body to solve problems. It is the ability to use mental abilities to coordinate bodily movements. Some examples of people with high bodily-kinesthetic intelligence are carpenters, seamstresses and chefs.

5. Spatial Intelligence

The potential to recognize and use the patterns of wide space and more confined areas. Designers and architects are people with high spatial intelligence.

6. Interpersonal Intelligence

The capacity to understand the intentions, motivations and desires of other people. People with well developed interpersonal intelligence tend to work effectively with others. Some examples are educators, religious and political leaders and salespeople.

7. Intra-personal

The capacity to understand oneself, to appreciate one’s feelings, fears and motivations. People with high intra-personal intelligence have a good idea of what they want to do in life, what they can and cannot do and when to get help. Some examples are high achievers and entrepreneurs.

Brief History of team building

No one can be sure how the term “team building” was formed or when team building first started. The term “team building” is probably the combination of the words “team” and “building”, which means “building a team”. team building could have started as early as the 1930s, when Professor Elton Mayo’s research in The Hawthorne Experiments (1927 to 1932) concluded that the need for recognition, security and sense of belonging has a greater effect on workers’ morale and productivity than other working conditions.

Today, team building can mean different things to different organisations. To some it may simply mean building cohesion among participants, while to others it may mean improving communication and sharing of information between departments.

So How Does Multiple Intelligence Help
team building?

Multiple intelligence has been widely applied to children, particularly in the early detection of talents and gifts in children. So does the theory of multiple intelligence still hold true among adults? Are we able to apply the theory to adults? We began to ask these questions a few years ago when we were helping clients with their team building exercises.

Over the years, we have successfully conducted team building sessions for many corporations, using multiple intelligence in our games, to bring out strengths of different people in different situations, creating an environment to promote mutual respect, understanding and patience with adult participants.

Organisation may define team building in different ways, yet one very basic reason for team building is to get the participants to acknowledge the importance of teamwork and appreciate that people are different.

Dr. Sandy E. Kulkin, founder of Institute for The Motivational Living, Inc, USA (the world’s largest publisher of DISC personality profiling system) once said, “People are different, but they are predictably different”. Dr. Sandy is an expert in human behaviour and he develops courses, trains and certifies professional trainers in behavioural analysis for personal and business settings. He is a firm believer that in order for us to be better able to work with one another, we need to understand why people behave in the way they do and how they look at things differently from us.

Thus in our view, if we can help participants realise that people are different and see these differences as strengths in the other person, we will be able to help them learn to celebrate the differences, thereby creating mutual respect.

Understanding multiple intelligence helps broaden our perspectives of the people around us. In the context of team building, it uncovers the types of intelligence fellow team mates possess, which may never surface within the office setting. This brings about better understanding among the participants.

Exposing participants to multiple intelligence during team building also creates an environment in which participants share their knowledge in the type of intelligence that they possess with their fellow colleagues; it helps participants to be patient with one another as they take turns to learn from one another.

It can also be a humbling experience when we realise that there are other types of intelligence which may not be well developed in us. Introducing multiple intelligence during team building can also help participants become conscious that if we work as a team, we will be well-equipped to tackle different issues and problems as people who are more developed in different areas of intelligence tend to look at different aspects of an issue. These people will also be better at solving different challenges that the team face.

Here are some of Dr. Howard Gardner’s books on Multiple Intelligence:

o The Arts and Human Development (1973)

o Art, Mind, and Brain: A Cognitive Approach to Creativity (1982)

o Frames of Mind: The Theory of Multiple Intelligence (1983)

o The Unschooled Mind: How Children Think and How Schools Should Teach (1991)

o Multiple Intelligences: The Theory in Practice (1993)

o Changing the World: A Framework for the Study of Creativity(1994)

o Intelligence: Multiple Perspectives (1996)

o Intelligence Reframed – Multiple Intelligences for the 21st Century (1999)

The article was contributed by Alvin Quah, a certified behavioral analyst(in business consulting perspectives), who is registered with the Institute for The Motivational Living, Inc, USA. He can be contacted through the website: Team Building Singapore

Author: Alvin Quah
Article Source: EzineArticles.com
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Law Firm Internet Marketing An Executive Summary Using the Q&A Format – Part I

Aug 18

Posted by Henry Harlow in business | No Comments

What do I need to know first about law firm Internet marketing?

“In modern business, it is not the crook who is feared most, it is the honest man who doesn’t know what he is doing.” Pablo Casals

There are tons of vendors out there who want to sell you websites and law firm Internet marketing services. Most are honest people who simply don’t know what they are doing. In many cases, they are attempting to sell you something that is overpriced and that won’t produce you any new clients at all, let alone good clients. The attorneys I have worked with report to me that the whole Internet marketing process confuses them. They don’t know who to believe. Some have spent considerable sums already on websites with little or no results. I aim to stop all that. So keep reading.

Do I need law firm Internet marketing?

Yes. According to Reuters News Services by 2007 there will be over nine million legal services searches done online each month. Additionally, prospective clients and clients expect you to have at least a website or think you may be behind the times if you do not. Finally, while the yellow pages are not a good attorney marketing vehicle today they are going away since people are searching the Internet and not going to the yellow pages.

What is/is not law firm Internet marketing?

Having a website is not law firm Internet marketing. At a minimum you do need at least a “brochure website” of a few pages, however, that website is unlikely to get you new business and is definitely not Internet marketing. The rest of this article (in four parts) is going to help you get clear on what Internet marketing is all about.

Where does Internet marketing begin?

Law firm Internet marketing begins with you becoming an educated consumer and then keyword research. Researching your practice’s best keywords will tell us what words your prospective clients are using to search for legal services on search engines, what legal services your prospective clients are the most interested in, what your prospective client is thinking, how to attract these prospective clients to your site at the search engine instead of going to your competitors site, what your competitors are doing/not doing, what content to write for each of your top keywords (recommend writing a page each to at least the top 20 keywords), what are the words to use for PPC law firm advertising and how to begin search engine optimization. If you have not adequately completed keyword research using software tools like Wordtracker you have not done adequate keyword research and are likely to fail at your law firm Internet marketing.

You mentioned, “…what content to write for each of your top keywords…”. What are you talking about exactly?

I am talking about what is known as the CTPM model of Internet marketing developed by Ken Evoy M.D. in 1997. This model works because it is in total alignment with how the Internet works. The C is the first part of the model and it stands for Content – create in demand content (you determine what is in demand from the keyword research). The T is Traffic – attract targeted traffic. The P is for pre-sell – pre-sell the targeted traffic (using such things as newsletters, RSS feeds, free downloads, e-books, auto responders, audio, video, and teleclasses). The M is Monetize – this is where you convert these pre-sold prospective clients to clients easily.

You mentioned, “…tools like Wordtracker…” with respect to keyword research in law firm Internet marketing. What is Wordtracker?

Wordtracker is a software tool that can be used to thoroughly research your keywords. Wordtracker is at least arguably the best keyword research tool in the marketplace and there are others. You can go to http://www.Wordtracker.com to get all the details. Your vendor can use this tool easily and should use it for keyword research to put your law firm Internet marketing on the right track from the beginning if at all possible.

You also mentioned “…how to begin search engine optimization.” What is meant by search engine optimization (SEO) and exactly what is it and how does it fit into law firm Internet marketing?

There is no mystery in SEO in particular and law firm Internet marketing in general so don’t let anyone bamboozle you on that one. As I said earlier SEO begins with appropriate keyword research. If you have not done that you are dead in the water since this is the foundation of everything that comes after in law firm Internet marketing. The next step is the “C” or content mentioned earlier in the CTPM model. You will need to write “keyword optimized” content to each of your top 20 keywords or another way to say this is writing your content in the way that search engines want to see it so they rank you higher than your competitors. Your content needs to fit together in a site plan (the term site plan refers to in what order your pages will appear and how they link to one another) that has an appropriate pyramid type structure. This pyramid type structure includes your home page (the peak of the pyramid) themed keyword phrase being supported by all the tier two pages (the next layer of the pyramid) and their tier three pages (usually the base of your pyramid although you could go deeper) support them resulting in higher rankings for all of your pages. There are some technical aspects to SEO as well like the use of clean HTML, heading text, meta tags, alt tags, site map, etc., however, mercifully I won’t go into those since they should be known to your technical person. The bottom line is put nothing in the way of the search engines spiders (spiders are sent out from the search engine to “read” the sites on the Internet) being able to “read” your site like fancy flash pages get in the way big time for instance. To know more in depth about keyword optimization you can go to Wordtracker.com where they have a really fine Keyword Research Guide if you want to know more of the details. All of what I just told you is known as “on site optimization” strategies for law firm Internet marketing. There is also “off site” optimization as well involved in SEO. Off site optimization means getting one-way links from high-ranking pages of other sites that are related to your top 20 keywords (there we are again with that keyword research being vital) that link to your site. Search engines see these links like a “vote” for your site. The more high quality “votes” you have the higher they will rank your site. The term “link popularity” is used to describe this process in law firm Internet marketing. The royal road to high quality links is having (here he goes again) keyword researched and keyword optimized quality content on your website. You get these links from website directories, article directories, online forums, press releases, etc. I left out reciprocal links because most SEO authorities think they are no longer worth the effort since they are difficult to get and don’t really contribute much (or can even hurt) to your page ranking.

We have completed the first part of law firm Internet marketing at this point. In part two we will go into Google Page Ranking, dealing with your competitors, RSS, the factors surrounding costs of law firm Internet marketing and more. I am committed to you being a master of law firm Internet marketing at least to the point you will get new clients from your efforts and not get taken to the cleaners by vendors who may not know any better.

You can download free now the 125 page Report titled “31 Proven Law Firm Marketing Strategies” by Henry Harlow and much more. You can increase your income; reduce your work hours as you serve your clients better than ever – guaranteed. http://www.Law-Firm-Marketing-Coach.com

Author: Henry Harlow
Article Source: EzineArticles.com
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Build Your Wealth With Small Investments

Aug 11

Posted by Mika Hamilton in business | No Comments

When you want to start building your wealth, it will probably need to be with small investments. This is a great way to get started in wealth building but just like with large investments, money can easily be lost. This means that you will need to investigate carefully what you are doing and how you are going to go about it. Here are some tips to help you to start building your wealth with small investments.

Develop A Strategy

Before you start to look for opportunities, you may want to divide up your available money into three or more segments. This will allow you to make more than one investment simultaneously, and it will give you other money, too, just in case the first investment should tie up your money for a longer period of time than you had thought. You could also use some of it for short-term investments, and other money for longer-term investments.

High Risk or Low Risk?

You will also need to decide what your risk factor is going to be for each segment of your money, too. For instance, you may use some of it for lower risk investments that will keep that portion of your money relatively safe. Another portion of your money could be used for high-risk investments, but you will need to be willing to possibly lose this money if you do. Other money may be designated for long term investments, and some just for short-term investments.

Look For Opportunities

Learn all you can about wealth building before you start investing in any kind of high-risk stock. You may even want to seek advice from a professional. Long term investments, which should be the money that you cannot afford to lose, you should invest in stable instruments like bonds, mutual funds, or CD’s. These do provide a lower interest rate, but they are solid.

Investing in the stock market is an idea. Stay away from the high-risk stocks until you know what you are doing, or it could lead to quick losses. Once you are comfortable, you can expand your investments into the short-term more profitable stocks. Forex may be another option. Either one will not take a lot of money to get started, just be sure to shop around for brokers, since prices vary.

Alternative Investing

Instead of thinking only about the stock market or more traditional methods, don’t forget about investing in things that will increase in value, as well. This usually includes assets that you can hold such as gold, coins, stamps, art, antiques, cars, and many more. Collections of various things, such as memorabilia of some kind, can also provide you with an investment of increasing value. If you need ideas for this type of investment, simply go to eBay and see what some of the high-ticket items are.

These items, as well as investing in new businesses, could provide you with relatively safe investments as long as they are protected. Some of them can also be sold easily for liquidity.

To learn more about the new wave of option investing available to personal investors visit http://www.optiontradersjournal.com where you will find a range of free videos, e-books and reports to help you learn option trading to help you get started in this exciting investment field.

Investment webmasters or publishers, please feel free to use this article provided this reference is included and all links remain active.

Author: Mika Hamilton
Article Source: EzineArticles.com
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Building An Income With Affiliate Programs

Jul 5

Posted by Bobby Ryatt in business, internet business | No Comments

Type in the words Affiliate Programs into any search engine and your results will display thousands upon thousands of pages that offer work at home affiliate programs. How on earth is anyone supposed to understand what to do with that?

Of course just like anything else it is possible to narrow down your searches for affiliate programs so that you only have about three thousand pages of results to meander through. Some people go with the basic principle that if they are on top then it must be a good company. This is not entirely true. It may be a good company. It may be a great company or even the best company. They may very well also be a terrible company or an affiliate scam. Anyone with enough money to pay for the top slot will get the top slot. There is no integrity test to determine who is entitled to the top spots. They are purchased.

Affiliate marketing has experienced a tremendous market boom in the last few years, and affiliate marketing is making very wealthy individuals all over the world from the benefits of their programs. Affiliate marketing can be very lucrative for those who find the right program, understand whats involved, and have the wherewithal to roll up their sleeves and get to work.

Affiliate marketing is not a get rich quick plan. Get rich quick plans seldom work. I would say never, but occasionally someone with the absolute perfect concept hits the market as the absolute perfect time and they do become overnight financial tycoons. However, relying on a get rich quick plan almost always gets people further into the poorhouse with nearly nothing to show for their efforts. Fortunately, affiliate programs are not get rich quick plans.

A get rich quick plan requires a lot of luck. In fact, a get rich quick plan is mostly luck. Affiliate marketing requires knowledge, the application of that knowledge, and of course, a persistent and dedicated effort. While get rich quick plans may seem like more fun, they dont work, and affiliate marketing does. Improve Building An Income With Affiliate Programs chances.

Nearly every form of business website offers an affiliate program. If they are selling something, they like to sell more without paying for advertising costs, so they lease out their name and their products and they call you an affiliate. The word affiliate is different from associate, and the difference it makes in business is significant. An associate is someone who you do business with, and while they may enhance your paycheck in some fashion, your paycheck and their business are not necessarily interconnected. An affiliate is someone who does part of your business for you, and therefore your paycheck is directly affected by their efforts. Affiliate programs are basically packages that allow you to become a subcontractor of marketing and advertising for that business and they in turn will pay you a commission for your efforts.

The Affiliate Business Plan

Whether you already understand the basic concepts of internet marketing or you are just now learning them, joining an affiliate program requires an affiliate business plan. An effective affiliate business plan consists of numerous aspects, some which can only be determined by you and the business you have chosen. Some aspects of an effective affiliate business plan are somewhat universal. A chosen method or methods of advertising is essential, and it is typically best to know what has worked for others and why. An effective affiliate business plan includes room for learning, typically through a mentor or an online service provided through your affiliate program of choice. Many affiliate programs will lay out an affiliate business plan for you. Only you can determine if this is an affiliate business plan that works for you or not.

An appropriate affiliate business plan needs to be practical. Donating of your monthly income to advertising in hopes that you will have tons of traffic to your website and you will quadruple your investment is not very practical. Appropriating a percentage of your weekly or bi-weekly income to dedicate it to your affiliate business plan is more practical. Remember this is not a get rich plan, it is a business plan.

If you are looking atBuilding An Income With Affiliate Programs then you first need a plan. An affiliate business plan requires constant education. Building online businesses is not something that everyone can do with just the knowledge they were born with, most people need a little guidance along the way. Most affiliate programs include mentors, but often it is necessary to go in search of your own education, as mentors are people just like you who are trying to build an affiliate business. This is good, because you are all motivated, but often their learning curve becomes your learning curve. It is possible to become smarter than your mentor.

One of the most comprehensive affiliate marketing websites on the internet today is theaffiliatepit. This is the place to land if you are looking to outperform your mentor, and his mentor, and of course their mentor as well. The best laid affiliate marketing plan needs to be subsidized heavily with self education. Self education can mean something as simple as reading the well researched articles that appear on affiliatepit or finding what separates one affiliate business from another. Regardless of which area of internet affiliate marketing you need to educate yourself about, stop by affiliatepit for the information that can set you far ahead of the pack.

The final main ingredients to a successful affiliate business plan are integrity, patience, endurance, creativity, and longevity. Since we have already established that we are not dealing with a get rich quick plan, but we are building an online income from an affiliate business plan, success is not going to strike overnight. A little patience and persistence can change your life faster than you think. In fact, a little patience and persistence can change your life in a matter of months, if you are consistent.

People in general are not very patient creatures. It is not uncommon to develop a solid affiliate business plan and set it into motion and go two or three weeks and begin to doubt your eventual success. Because it can take a few weeks to really get a good affiliate business plan rolling, in that time it can easy to become distracted with three other businesses and decide that really this one over here looks much better anyway. If you never pick something and dedicate yourself to making it successful, you will never be successful. That is why we develop affiliate business plans that are practical. If we make our affiliate business plan something we can follow, we are less likely to get frustrated or distracted and move on to the next big plan. If you give up on the first one so easily, what prevents you from giving up on all of them so easily?

You have to leave behind the get rich quick plan mentality and focus on the small steps that will add up to your success. The get rich quick plan mentality keeps a person flitting about from one great plan to another, but never investing themselves in any one given plan for more than a week or two in hopes of overnight riches. You want long term income, not a quick burst of cash that you can blow through a little over a month of frivolous spending. Long term and solid effort that follows a long term and solid affiliate business plan creates the income and the freedom that you are so desperately in search of. These things simply do not happen by themselves with no dedicated effort or without true commitment. Otherwise, everyone in the world would have a successful affiliate marketing business and we could shut down welfare programs and state assistance and college loan programs. They take effort, and dedication, and the number on killer of well thought out affiliate business plans is the ability to become distracted.

Affiliate Market Research

Remember that affiliate businesses are really the borrowing of someone elses name and product, and often even their affiliate business plan. Most of these companies have done quite a bit of affiliate market research on their own in an effort to discern the hottest programs and the best products. This shouldnt deter you from doing your own affiliate market research. This of course can be easier said than done, as the search engine positions can be purchased. However, affiliate market research consists of more than just typing in a few words in a search engine. Look deeper into the companies and the products available, as well as their payment plans and schedules.

Author: Bobby Ryatt
Article Source: EzineArticles.com
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Internet Business Gurus; List Building From The Start – Learn The Basic Keys To A Profitable List

Jun 29

Posted by Dan Newsh in business, investment gurus | No Comments

A must for the professional Internet marketer is knowing how to build a business list of clients or subscribers that you can mail your affiliate program, product or service.

First you need to Build a Business List of people that want or buy stuff already. You have to ask the right questions when your Building a Business List. 1) Are they buying stuff now? 2) Are there lots of people spending money to reach them? (type the product or service in Google and see who is advertising on the right side). These are ads that people are paying Goggle to run. If you want to sell a how to book ” How to play better golf a-z” you would Google “How to play better golf a-z” then look on the right side and see who’s selling that product. You want to know that purple are spending money to sell the product you want to sell. This will give a you good Idea if your product is one the people are buying now and start Building a Business List. 3 Use ClickBank.com to determine if the market is buying long term and not a fade.

We tested hundreds of Business List Building systems some are good most are old and poor programming. Kevin Sipe who is a SEO expert has his new system that just came out. program makes it easy to make Capture Pages. Type in SEO Capture Pages on a Google search and look for yourself also search under SEO web-site designing.

Here is the Ugly Truth about Business List Building, some people will not buy it (your products- service). Some may never buy your stuff. But almost all of them will buy something at some other time. 1) Treat your list Right, even small lists, they will make you money if you treat them with Respect. Even if you stop Building a Business list if they are a Quality list you can earn from them for years, because they like and respect you as a friend and an Authoritative figure.. 2) Only mail your list cool stuff and things that you would like to receive in your email box. Your list is already getting bombarded with junk mail they don’t want. You want to send them emails that they enjoy opening because your always giving something of Value to them.

OK here is the Big Secret Formula for List Building: 1) Find something that will help your market and will be of Value to your people. 2) You want to offer your list something for free in Exchange for their email address. 3) Do that A LOT! That is List Building 101.

Here are the Mechanics of How Business List Building Works. Send Traffic to your Webpages or Capture page. Offer the Free thing to get their email address and then send them to another page about their free stuff. Some will join your Business list and some will buy your stuff. It’s that Easy.
Here are 4 Big questions that pop up. 1) How do I get Traffic? The big question.. 2) What do I give away? 3) How do I turn Leads Into Buyers” 4) How do I set all the stuff up?

First question Traffic: You either buy it or get it from JV partners. The big boys or the Guru Business List Builders just buy their traffic. Google adwords – Yahoo paid search – Banners – CPM mail drops. 1.) Traffic turns into leads 2.) The leads turn into buyers 3.) The buyers turn into repeat buyers.

When Building a Business List you need to make more money then you spend on leads, so let’s do the Math. 1.) If you spend 10 cents per visitor and you get 100 visitors to you Web Page or Capture Page it will cost you $100.00. 2.) If your Opt In page (Capture Page) converts at 20% (which is about normal for “Cold Traffic” you’d end up with 200 leads from that original 1000 visitors (Traffic). That’s 50 cents a lead per subscriber. Here is the Cool part. OK lets say you convert only 3% of your leads into Buyers in the 1st week of having them. 200 x 3% = 6 sales. If your selling something for $97.00 you would make $582.00. Take out the $100 you spent for traffic and your net is $482.00 minus what you product cost? The Best part is the you still have the list or leads so now you can offer them other cool stuff. There are still 196 people that have not bought anything. Believe me they are as good as money in the Bank. The Internet Millionaire guy that taught me Business List Building made over $1,000,000 on one of his lists of just over 7,000 subscribers the last 2 years. What’s Great is that you already have a net profit from having 6 people buy in the first week you started Building your Business List. Now the list you built is all pure profit when you mail these people in the future with other cool products and services.

Are you in a MLM or Network Marketing company? List Building will help your recruiting big time. One Online marketer I know is very good at List Building. She loves MLM and Internet businesses and by the way she buys most of her leads like I explained above. In one company last year she brought in over 800 personal sign-ups by herself. That’s what I’m going to Teach everyone to do. So now you can run with the Big Hitter List Builders and blow right passed them.

Next Big Question is “What do I give away? 1.) The Old Stand by Free Reports. 2.) Down-loadable Audios. 3.) Videos are really hot. 4.) As long as its something your prospects can benefit from and get Value for, your Good.

Next How do I turn People into Buyers? This is what nobody really teaches in Business List Building. What people even most Gurus don’t realize is the money isn’t really in the list. It’s in the Relationships with your list! Once you Create a Great Relationship with your list, your set for Life!
Simple Steps: Rise above the Noise and Be Different. No Hype Stand up and Step up. Give Excellent Value to your list or subscribers. Be a strait shooter (NO Bull) Help people decide they want your stuff instead of convincing them. Use audios, videos, teleseminars and email to communicate with your list.

Why This Works: You and I primarily Trust two people. A friend or a person of Authority. This is Human Nature and never has and never will change. The system I’m going to teach you does both.
In the next segment of Business List Building 101 we will show you how to set up Auto responders for follow up messages to your list. Also we will show you how to build Capture Pages with our system, it is so easy you will be a pro instantly.

Well this should give you a good start to building your list. I believe that if you do what we tell you to do and stick to it you will be the best marketer you can be. And that’s all you can ask for in the crazy thing called Life. Smile your on your way. And no your not going to learn everything in one day. So relax and work day to day this is called your DMO or Daily Method of Operation.

Author: Dan Newsh
Article Source: EzineArticles.com
Provided by: Digital Camera Information

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Utah Internet Marketing – Outsource or In-house?

Jun 22

Posted by Marci Lynn Crane in business, marketing | No Comments

If you live in the beehive state or have recently visited Utah for the first time you might have noticed a youthful quality within the state. In Utah-especially in college towns-there is an entrepreneurial energy that keeps new businesses (and the experienced) in the hot skillet of competition.

Utah Internet Marketing: The Competition is Hot

Online virtual reality is becoming just as competitive or more so than it’s offline counterparts. Utah business men and women are competing for top rankings and widespread advertisement campaigns. Utah Internet marketing campaigns are tough competition especially since online virtual mediums are in an almost constant state of change.

If you are a Utah business owner, it can be difficult to decide which Utah Internet Marketing company is the best Internet marketing company for your particular needs or whether or not you should consider an in-house Utah Internet Marketing option instead. This article is designed to help provide you with the information you need to make a more educated decision.

Looking to Outsource Utah Internet Marketing Services?

If you decide that you want to outsource your Internet marketing campaign to a Utah Internet marketing company, it’s going to be more difficult to keep tabs on your company’s Internet marketing projects. So…….when you go looking for a proactive Utah Internet marketing company you need to make sure you have the right information and the right people underway in your own company first.

Make sure your company is ready for outsourced Internet Marketing executing the following steps:

  1. Find someone within your own company who can manage and consistently check up on the progression of your Internet Marketing campaign. Essentially, this marketing person doesn’t have to be a full time marketing employee. An energetic and ambitious employee who normally works in research, HR, as a consultant, in sales or even in accounting might have a hidden flair for marketing and may enjoy watching, tracking and reporting the progress of the campaign. He or she must spend a good portion of his or her working hours keeping in touch with Internet marketing employees, staying abreast of SEO and PPC projects, contributing to blogs and taking time to approve SEO content. This might seem like an obvious expedient but but you might be surprised how many companies essentially leave their marketing process in the hands of a Utah Internet marketing company of which they know very little. This can damage a campaign even if the Internet marketing company in question is conscientious of providing the services they are contracted to provide. Simply put, almost any Internet marketing company is likely to grease the squeaky client wheels and if you aren’t calling, checking up, asking questions and confirming launch dates, it’s very likely that your company will receive second rate services.
  2. Decide exactly what it is that you want your website to accomplish. Whether you want visitors to buy products, make inquiries or submit information via your website, you need to know your goals and the respective priorities that will help you reach them.
  3. Decide how much you want to spend. Your budget will determine the range of prospective Utah Internet marketing companies you can work with. Spending more will not necessarily get you better service or results so it is important that you know how much you want to spend. That way, you can select the best Utah Internet marketing company within your price range without getting unduly distracted.

Start Looking for a Utah Internet Marketing Firm

Once your own company is prepared to invest in an Internet marketing campaign, it is important to look for a Utah Internet marketing firm that has the following five characteristics1:

  1. The Utah Internet marketing company you select should be able to promise you something. Internet marketing sales persons might be quick to say that Internet marketing companies can never promise any thing since so many Internet marketing services are variable in nature. In a sense they are correct, but if they can’t give you a promise of generalized progress over a given amount of time, it isn’t likely that they are trying hard enough to win your patronage.
  2. Does their site rank well? This is important since they are after all an Internet marketing company. Ask them which keyword phrases they rank well for and take a look at their online material. Their sales persons may be slick and polished but if their website is less than helpful it’s not likely that you have found the Utah Internet Marketing company that is going to do your website the most good.
  3. If a company can’t guarantee a certain amount of satisfaction (defined satisfaction) then forget it and move on to another company.
  4. Choose a company that is willing to explain their services to you. Some companies enter the world of Internet marketing without understanding what exactly their Internet marketing firm will do to recruit links for their site. Not knowing the basics can get your company in trouble.
  5. Look for a company that prides themselves on their market research capabilities.

In-House Utah Internet Marketing

If you like getting your own hands in the action then perhaps in-house Internet marketing is the game you should play. In-house marketing is beneficial in the sense that you have complete control of your Internet marketing process. It also means that when things get tight you can suspend your campaign and not be penalized for late payments.

Whether you go in-house or take the route of outsourcing, investing in Utah Internet marketing is important for almost every kind of Utah business.

1 The five characteristics are taken from the following online article:
http://www.salemglobal.com/website-marketing-choosing-seo-firm.php

Author: Marci Lynn Crane
Article Source: EzineArticles.com
Provided by: Latest trends in mobile phone

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